Skip links
Case Study — Risk Analytics | Ujjivan Small Finance Company | Medro Hi Tech Symbol
Case Study

AI-Powered Risk Analytics — Ujjivan Small Finance Company

Industry: Financial Services — Microfinance
Location: India
Services: Credit Scoring • Risk Monitoring • Analytics
blank

Visual: field-app snapshots, branch dashboards, and risk heatmaps.

Client Overview

Ujjivan Small Finance Company is a leading microfinance & small finance institution serving underbanked urban and rural customers across India. High-volume microloan origination and limited digital footprints for many customers created a challenge to scale credit decisions while managing portfolio risk.

  • Branches & agents: 800+ branches and 5,000+ field agents
  • Product focus: Microloans, micro-SME lending, group lending
  • Duration: 9 months (pilot → rollout)

Challenge

Traditional credit assessment relied on manual forms and limited bureau coverage. Rapid portfolio growth risked increased NPLs (non-performing loans) without better risk differentiation. The client needed an affordable, scalable scoring solution that worked with limited data and supported agent workflows in low-connectivity environments.

Solution — Hybrid Credit Scoring & Portfolio Monitoring

Medro Hi Tech Symbol delivered a hybrid risk analytics platform combining alternative data, field-app behavioral signals, and traditional bureau information to generate dynamic risk scores and portfolio-level alerts.

Core capabilities

  • Field-app data capture (repayment patterns, attendance, on-ground notes).
  • Alternative data connectors (mobile metadata, eKYC signals, utility payments).
  • Ensemble scoring models tuned for microloan cohorts and group lending dynamics.
  • Portfolio dashboard for early-warning signals and agent performance tracking.

Approach

  1. Data readiness audit and integration of minimal viable signals from field agents.
  2. Model development with emphasis on explainability for agents and credit officers.
  3. Pilot on one state with retrospective validation and live A/B testing against legacy rules.
  4. Rollout with agent training and weekly performance dashboards for branch managers.

Technology stack

Python • XGBoost Mobile SDK • Offline Sync Kafka • Data Lake Power BI / Looker Bureau APIs

Implementation — Phased Rollout

Phase 1 — Data & Pilot (Weeks 1–8)

Collected historical loan outcomes, patched field-app event logs, and defined pilot cohorts by product and geography.

Phase 2 — Model Build & Field Validation (Weeks 9–20)

Built ensemble models and tested their predictive lift against legacy rules in a controlled live pilot.

Phase 3 — Branch Rollout & Monitoring (Weeks 21–36)

Deployed scoring in production, added automated early-warning alerts, and trained credit teams to interpret scores.

Phase 4 — Continuous Learning (Months 9+)

Weekly retraining with new performance labels, causal analysis for cohort drift, and new feature experiments.

Impact & Results

22%

Reduction in 30–90 day delinquencies in pilot cohort

18%

Increase in approved-but-safe disbursals (better risk differentiation)

2x

Faster credit decisions at branch level

Ongoing

Continuous model calibration

Qualitative outcomes

  • Credit officers trusted the score due to transparent feature explanations.
  • Agents used the mobile insights to prioritize collections and tailored counselling.
  • Improved portfolio resilience without restricting responsible lending growth.

Client Testimonial

“The hybrid scoring approach let us sustainably expand our lending while keeping delinquency under tighter control — and the field-app integration made it operationally actionable.”
— Head of Risk, Ujjivan Small Finance Company

Key Highlights & Learnings

  • Alternative data and field signals are highly valuable in microfinance contexts with limited bureau coverage.
  • Explainability helps field agents and officers adopt scoring tools faster.
  • Small, frequent retraining cycles manage cohort drift in high-turnover portfolios.

Project: Risk Analytics • Client: Ujjivan Small Finance Company • Delivered by: Medro Hi Tech Symbol

🍪 This website uses cookies to improve your web experience.
blank

📞 Claim Your Free IT Strategy Session

📇 Share your contact details to schedule the consultation